<p>Ramesh Jude Thomas (RJT) is the Founder and Chief Knowledge Officer of EQUiTOR Value Advisory Pvt. Ltd, the erstwhile Indian Partner for Interbrand. He is credited with introducing Brand Valuation as a strategic business tool to the Indian industry. A prolific writer &amp; TED speaker, he has contributed a viewpoint to almost every major newspaper and business magazine on the theme of &ldquo;Brands as Strategic Business Assets&rsquo;.</p>